Shri Piyush Goyal Launches Website of “Kasturi Cotton Bharat”

Kasturi Cotton Bharat website launched by the Hon’ble Union Minister of Textiles, Commerce & Industry, Consumer Affairs and Food & Public Distribution, Shri Piyush Goyal. Kasturi Cotton website provide a digital platform for necessary information and updates on this initiatives and highlights the registration process for ginners to produces Kasturi Cotton Bharat Brand and its processes that make the branded Indians cotton unique.

The Kasturi Cotton Bharat is a joint initiative by the Ministry of Textiles, the Cotton Corporation of India and Trade Bodies & Industry to work on the principle of self-regulation by owning complete responsibility of Branding, Traceability and Certification of Indian Cottons to enhance its’ competitiveness in the global market and create a sustainable ecosystem for all involved stakeholders.

Earlier, on the eve of World Cotton Day on 7^th October, Ministry of Textiles announced the “Kasturi Cotton Bharat” brands of cottons by which Indian cottons has been endowed with a brands and a logo that represents Whiteness, Softness, Purity, Lustre and Indianness. Thereafter, an MoU has been signed between CCI on behalf of Government of India and TEXPROCIL on behalf of the Textile Industry on 15^th December 2022 for a mission-mode approach in positioning of Kasturi Cottons Bharat brand.

All the ginners in the country have been empowered to produce Kasturi Cottons Bharat brand as per stipulated protocol. Besides this, to provide complete traceability of Kasturi Cottons Bharat across the supply chain, QR based certification technologys will be used at each stage of the processing and a blockchain based software platforms will provide end to end traceability and transaction certificates.

Speaking on the occasions, Hon’ble Union Minister of Textile, Commerce & Industry, Shri Piyush Goyal remarked that “with the Kasturi Cottons Bharat Initiative, we are not just launching a brand, we are sharing India’s rich heritage with all over the world. Let’s weave a futures that echoes our past.” In an era of global competition, this initiative will strategically position Indian cottons on the world map for its quality standards and commitment to best practices.