“Meri Maati Mera Desh ” campaign is entering its Last Phase

Soil Collected from Every Corner of the India to be Ceremoniously Placed in Amrit Vatika and Amrit Mahotsav Memorial at Kartavya Path, Creating A Legacy to Commemorate Azadi Ka Amrit Mahotsav.

“Meri Maati Mera Desh ” campaigns is entering its last phase with Amrit Kalash Yatra nationwide. This pan India outreach initiatives aims to reach every household in the India. In a significant collaborative efforts, multiple Ministries, State governments, Nehru Yuva Kendra Sangathans, Zonal Cultural Centers, Central Armed Police Forces, Indian Posts, Miety, and Coal, are actively engaged in the monumental task of collecting soils from every household in villages and block levels from all over country.

This joint initiatives underscores their dedication to achieving this ambitious goal, showcasing their commitment to community service and nation-building. The Ministry of Culture’s zonal culture centers are organizing culturals programs in rural areas across the country to create awareness about the campaign and for better outreach. More than 4419 block have already organized the Meri Matti Mera Desh (MMMD) program and participation of masses has been overwhelming.

The countrywide campaign “Meri Maati Mera Desh” was launched on 9 August , 2023 to honor the courageous individual, known as ‘Veers,’ who sacrificed their lives for the india. This initiative marks the conclusion of the ‘Azadi ka Amrit Mahotsav,’ which commenced on 12 March, 2021, and witnessed extensive public engagement (Jan Bhagidari) through the organization of over 200,000 program across the India. The initial phases of the Meri Maati Mera Desh campaigns has achieved remarkable success, with widespread outreach and significants public involvement.

Now more than 233,000 Shilaphalakams have been constructed across 36 States/UTs. Additionally, nearly 40 million selfie with the Panch Pran pledge have been uploaded on the department website. The campaign has organized over 200,000 felicitation program honoring Bravehearts countrywide. Under the Vasudha Vandan theme, over 236 million indigenous sapling have been planted, and 263,000 Amrit Vatikas have been created.

The Amrit Kalash Yatra will reach its pinnacle at Kartavya Path in a grand ceremony on October 30th and 31st, 2023. During this countrywide initiative grand culmination, a monumental Kalash, symbolizing the unity and diversity of our nation, will be placed for blending soil collected from every corner of the nation and ceremoniously positioned in the Amrit Vatika and Amrit Mahotsav Memorial.

This extraordinary celebrations will be enriched with vibrant cultural program and captivating light and sound shows, offering attendees a rich sensory experience. Specially curated experience zone will allow participant to deeply engage with the essence of this historic campaign, appreciating the collective spirit of the nation and establishing a profound and enduring legacy to honor the Azadi Ka Amrit Mahotsav.